Privacy Policy
Last updated: February 2026
1. Who We Are
EchoTrail is operated by Zentric AS, org. nr. 933 895 312, based in Norway. Contact: Kent@zentric.no.
2. Data We Collect
- Account data: Email address and display name when you create an account.
- Location data: GPS coordinates during active trail tracking. Location is only collected while the app is in use and tracking is active.
- Trail data: Route coordinates, distance, duration, and elevation recorded during hikes.
- Usage data: Anonymous analytics about app usage patterns to improve the experience.
- Payment data: Subscription transactions are processed by Google Play. We do not store payment card details.
3. How We Use Your Data
- Generate AI-powered stories based on your location and trail data.
- Provide GPS tracking and trail recording features.
- Improve our AI models and app experience.
- Communicate service updates and support.
4. Third-Party Services
We use the following third-party services:
- OpenAI: For AI story generation. Location context is sent to generate stories but is not stored by OpenAI.
- Google Play: For subscription billing and app distribution.
- Supabase: For authentication and data storage (EU-hosted).
5. Data Storage & Security
Your data is stored securely using industry-standard encryption. Trail data and account information are hosted on EU-based servers. We retain your data for as long as your account is active.
6. Your Rights (GDPR)
As a user in the EEA, you have the right to:
- Access your personal data
- Request correction or deletion of your data
- Export your data in a portable format
- Withdraw consent at any time
- Lodge a complaint with Datatilsynet (Norwegian Data Protection Authority)
To exercise these rights, contact us at Kent@zentric.no.
7. Children
EchoTrail is not intended for children under 13. We do not knowingly collect data from children under this age.
8. Changes
We may update this policy from time to time. Significant changes will be communicated through the app or via email.